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Compliance

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Data Compliance

Data compliance is an all-encompassing concept referring to the practices and industry standards that ensure customer (and company) data remains secure – i.e., protected from theft, misuse, and loss. This includes various regulations, such as the European GDPR (General Data Protection Regulation) and the CPRA (California Privacy Rights Act). These rules dictate the terms by which corporations can collect, manage, and store sensitive consumer information. For example:

  • CPRA’s purpose is to strengthen the privacy rights of California’s residents by redefining and expanding the California Consumer Privacy Act (CCPA). It provides consumers a greater opportunity to opt out of corporate data collection efforts and requires deliberate data privacy management by all types of businesses.
    • While the CCPA refers specifically to California, it likely portends the adoption of similar protections by other regulatory bodies – as trends seem to favor the expansion of consumer rights (when it comes to their personal information). For example, consumers now have the right (broadly speaking) to see what information is collected about them and how that data affects their personalized experience with a particular brand. In fact, consumers can request a description of the logic involved in decision-making processes related to automated campaigns, ads, and other promotional activities.

Data Privacy

Data privacy compliance must be part of every company’s culture, business practices, and processes. Since any organization can collect data, safeguarding the privacy of that information must be an integral part of any entity’s IT strategies. The key objective is to ensure that AI and Data Analytics practices can monitor and deliver effective, thorough compliance at all times and in all contexts.

INSTANT® Compliance

INSTANT provides you with the ability to encrypt and “tokenize” (or mask) sensitive data. By utilizing this capability, information is rendered “anonymous” – i.e., the data cannot be traced back to an individual or an organization. This is especially important in situations that are subject to HIPAA regulations – such as personal medical information – as well as situations that deal with personal financial information.

INSTANT's Compliance Feature

Global Customer Insights In Real-Time

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