FEATURES BY BUSINESS FUNCTION
Marketing
-
Account-CI
360-degree account visibility, contact hierarchy management, engagement history tracking, growth opportunity identification, relationship mapping
-
Sales-CI
AI-enhanced pipeline management, lead/opportunity scoring, guided selling, mobile sales enablement, next-best-action recommendations, sales forecasting
-
OmniPrice-CI
Cross-channel promotional pricing, pricing rule management, web/mobile/POS/call center synchronization, promotional offer engine
-
Pricing-CI
Algorithmic price optimization, time-based pricing, competitive monitoring, elasticity modeling, margin analysis, real-time price adjustments
-
Loyalty-CI
Real-time rewards, personalized offers, tiered programs, retention analytics, member lifecycle management, points/benefits tracking
-
Customer-CI
Real-time customer profiles, identity resolution, behavioral intelligence, unified data consolidation across CRM/POS/e-commerce/third-party sources, cross-channel data sync
-
Consent-CI
GDPR/CCPA compliance management, consent capture/storage/enforcement, preference centers, audit trails, cross-touchpoint permission synchronization
-
Commerce-CI
Real-time storefront performance analytics, cart analytics, conversion optimization, customer journey analysis, B2B/B2C/marketplace intelligence
-
Catalog-CI
AI catalog optimization, product description enhancement, attribute improvement, image optimization, translation automation, SEO optimization
