No Need To Change Existing Systems,
Service Providers, Or Institutions
Real-Time Customer Insights
Global Customer Insights In Real-Time
Real-Time Customer Insights
Feature Overview
How The Real-Time Customer Insights Feature
Can Bring Value To Your Global Organization
The INSTANT® Real-Time Customer Insights solutions offer a suite of features designed to enhance understanding and engagement with customers in real-time. By quantifying the efficiency, reducing costs and increasing revenue. Implementing these capabilities allows an organization to respond swiftly to customer needs and market trends, providing a competitive edge in today’s fast-paced digital environment.
Instant Customer Behavior Tracking
Feature Description: Live sentiment analysis uses natural language processing (NLP) to interpret and categorize customer sentiment from various sources like social media, reviews, and real-time customer feedback.
Benefit and Savings: Immediate understanding and response to customer sentiment can enhance brand perception and customer satisfaction, potentially reducing churn by an estimated 15%. Positive sentiment management can also boost customer acquisition by leveraging favorable reviews, increasing acquisition efficiency by up to 10%.
Dynamic Customer Segmentation
Feature Description: This capability allows for segmenting customers into dynamically updating groups based on their real-time behaviors, preferences, and engagement levels.
Benefit and Savings: Dynamic segmentation enables more effective targeting and personalization of marketing messages, which can increase campaign response rates up to 25%. By avoiding broad, untargeted campaigns, marketing spending efficiency can improve by approximately 20%.
Predictive Purchase Intent Analysis
Feature Description: Utilizes real-time data and predictive analytics to assess and predict a customer’s likelihood to purchase specific products or services.
Benefit and Savings: Targeting customers with high purchase intent can boost sales conversion rates in the range of about 30%, directly impacting revenue. Efficient targeting reduces wasted marketing efforts, potentially saving up to 15% in marketing expenditures by focusing on high-intent customer balances.
Dynamic Cash Forecasting
Feature Description: Provides forward-looking cash flow projections based on a range of operational and market factors. This dynamic forecasting tool helps a company to anticipate future liquidity needs and to plan accordingly.
Benefit and Savings: Leads to approximately 25% improvement in cash forecasting accuracy. Accurate cash forecasts enable more informed decision-making regarding investments, debt, and cash reserves, reducing the risk of liquidity shortfalls.
Real-Time Engagement Opportunities
Feature Description: Identifies optimal moments for engaging with customers in real-time, such as when a customer is viewing a product or has used a shopping cart.
Benefit and Savings: Timely engagement can increase conversion rates in the 20% range and reduce cart abandonment rates by up to 15%. This immediate interaction improves the customer experience and directly translates to increased sales and reduced loss of revenue.
Automated Personalization
Feature Description: Automatically customizes a customer’s comments, recommendations, and offers based on their real-time behaviors and historical data.
Benefit and Savings: Personalization can lift revenue by approximately 15% through increased relevance and engagement. This approach enhances customer satisfaction and loyalty, potentially reducing marketing and retention costs by up to 20% due to more efficient marketing spend and higher customer lifetime value.
Real-Time Customer Insights
Timely & Insightful
Real-Time Customer Insights
INSTANT’s real-time analytics leverage all sources of information – in real-time. The result: truly real-time analytics that enables you to better serve your customers “at their point of need” – i.e., “at the right place” and “at the right time.”
INSTANT – Without Precedent
INSTANT’s ability to provide holistic, integrated customer insights and business intelligence is revolutionary. So too is its ability to present granular, real-time data to help you manage your business more proactively.
INSTANT Analytics
Real-time analytics can provide you with proactive ways to improve your marketing performance, reduce costs and increase profitability. With access to real-time data about all aspects of your business, you can now apply dynamic intelligence to end-to-end processes such as manufacturing, inventory management, supply chain logistics, and end-user marketing/delivery. In today’s “on-demand” and “always-on” environment, companies with this distinct capability will have a leg up on their competition.
INSTANT is uniquely positioned to provide real-time data aggregation, analysis, and presentation (visualization).
- This means you can now make decisions at the speed of information – i.e., as quickly as business unfolds – across your entire global footprint.
INSTANT Insights
Based on INSTANT’s unique ability to collect and analyze real-time data across your enterprise, we can provide automated intelligence to help you manage your operations more efficiently and effectively.
Once you’ve set up your preferred metrics in the INSTANT platform, its comprehensive AI and ML algorithms continuously monitor all data streams within your footprint. INSTANT continuously extracts actionable insights based on trends, patterns, and exceptions that might otherwise go undetected. Next, our systems automatically present proactive, actionable information via customizable dashboards. This process enables you to focus on those considerations that matter the most to you. At the same time, INSTANT provides you with access to real-time data feeds from your disparate corporate systems (e.g., systems beyond marketing or customer insights).
Marketing Metrics
Marketing analytics are typically reflected in several key measures, including:
- Return on Investment (ROI)
- Cost to Acquire Customers (CAC)
- Cost Per Action (CPA)
- Return on Advertising Spend (ROAS)
- Customer Lifetime Value (CLV or LTV)
- Customer Retention (or Churn) Rate
Campaign Metrics
You can also use real-time analytics to determine how well you execute your marketing strategies or accomplish specific marketing goals. For example, you can utilize dynamic analysis of sales data, inventory data, and supply data (among others) to improve your customers’ experiences and increase their satisfaction and engagement. By deepening these customer relationships, this analysis will likely drive incremental revenue and profitability for your company.
INSTANT’s clients can also use metrics and analytics to gauge the effectiveness of specific marketing initiatives. These targeted analyses can help you determine how well you are optimizing all available resources – such as people, capital, technologies, content, etc.
Some key marketing metrics that are commonly measured include:
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Bounce Rate
- Goal Completions
- Conversion (Lead-to-Customer) Rate
- Multi-Touch Attribution
